marketing

Marketing Your Website, Part 4: Email Campaign Like a Pro

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The Value of Email Campaigns Email campaigns are direct messages sent directly to targeted groups of people who have directly subscribed to receive such messages.  They are usually sent to spread promotional offers, make big announcements, and to keep customers informed.  Well-crafted email newsletters immediately drive traffic to your business website and sales of your [...]

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Marketing Your Website, Part 3: Leverage Social Media

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In this third post of our series on Marketing Your Website, we will focus on how you can leverage social media to grow your business. How & Why Social Media Works Social Media is a powerful way to promote your business, and its value is growing every day. To understand the value of social media, [...]

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Marketing Your Website, Part 2: Conquer the Search Engines

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In this second post of our series on Marketing Your Website, we will focus on search engine marketing (both Pay-Per-Click advertising and SEO).  Both are extremely powerful ways to market your products and/or services, even if you are still learning how to create a website.  We’ll advise you on how you should approach them from [...]

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