Coming up with a name for a new product can be a daunting process for any entrepreneur, especially if you don’t have a marketing expert or team on staff. Personally, I’ve never delegated or outsourced this process. I believe that product naming is extremely important. So important, that even when a company I own is [...]
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Introduction to the Guerrillaneur Blog Guerrillaneur: [guh-ril-uh-noor] -noun. A “guerrilla” entrepreneur. An entrepreneur who is passionately devoted to the use of less conventional or “guerrilla” tactics and strategies as a means to run the most profitable business possible, without doing anything illegal, immoral, or unethical. An entrepreneur with a track record of successfully utilizing guerilla [...]
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