Marketing

Product Naming: Choosing a Killer Name for a New Product - Part One

Coming up with a name for a new product can be a daunting process for any entrepreneur, especially if you don’t have a marketing expert or team on staff.  Personally, I’ve never delegated or outsourced this process.  I believe that product naming is extremely important.  So important, that even when a company I own is [...]

2 comments Click to continue…